Jana KukkinRethinkThree ways to make sure your service design project gets implementedNever have corporate executives approached me with a request to facilitate a service design process in the company just to confirm that…May 13, 2021May 13, 2021
Jana KukkinRethinkWant to “wow “your customers? Stop polishing the wrong thing.I am pretty certain more or less everyone has heard the statement that 80% of companies think they deliver excellent service and that only…Jun 4, 2020Jun 4, 2020
Jana KukkinRethinkPersona Matrix: how to design when the persona is “everyone”?There is no doubt that defining personas is an essential step in the design process. Plenty has been said on how companies need to go…May 5, 2020May 5, 2020
